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Now everybody and their uncle has a Facebook account, but that desire to be part of a sophisticated, almost mysterious club, remains.

BOAW’s promises of trust and escape are echoed by Andrew Wessels, founder of the UK-based social media platform The Marque.

And yet in the world of exclusive online clubs, it’s fair to assume that influence means money.

On The Marque’s public directory, which lists its members’ careers, the same job titles repeat again and again: CEO, partner, co-founder, president, chairman.

But as brick-and-mortar country clubs have struggled to hold on to their Rolex-wristed loyalists, digital country clubs have seen rapid growth online.

Over the past decade, exclusive social media networks, high-powered networking groups, and tiered dating apps have become common alternatives to their real-world counterparts. Think of it as a Yelp-Facebook hybrid for the elite, where a group of wealthy, famous, or successful users can meet people of similar stature, as well as find events, hotels, and restaurants that promise a familiar kind of curated luxury no matter where they are in the world.

On these social networks, trust and safety is about being around people who feel familiar to you — no matter who that excludes, which is almost everyone.

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The company is not yet profitable, but Wachtmeister says he expects to break even by partnering with commercial sponsors (who will advertise on the app, as well as offer deals and host events for members) for the launch of Best of All Worlds’ new i OS app in the coming weeks.

The €1,000-a-month (about

The company is not yet profitable, but Wachtmeister says he expects to break even by partnering with commercial sponsors (who will advertise on the app, as well as offer deals and host events for members) for the launch of Best of All Worlds’ new i OS app in the coming weeks.

The €1,000-a-month (about $1,070 US) photo-sharing app Rich Kids, which launched last year, feels like what would happen if you added a membership fee to Instagram.

Anyone can become a Rich Kids user for free, but if you want to share photos of your yachting holiday to Montenegro, you’ve got to cough up more than $1,000 each month.

At our events, everyone feels so relaxed because they’re surrounded by peers.” The price of relaxation? Like Best of All Worlds, The Marque operates under an invite-only membership process, but an invite isn’t enough to get you in the door.

After someone is recommended by an existing member, they must meet with Wessels or another Marque executive to determine their fit.

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The company is not yet profitable, but Wachtmeister says he expects to break even by partnering with commercial sponsors (who will advertise on the app, as well as offer deals and host events for members) for the launch of Best of All Worlds’ new i OS app in the coming weeks.The €1,000-a-month (about $1,070 US) photo-sharing app Rich Kids, which launched last year, feels like what would happen if you added a membership fee to Instagram.Anyone can become a Rich Kids user for free, but if you want to share photos of your yachting holiday to Montenegro, you’ve got to cough up more than $1,000 each month.At our events, everyone feels so relaxed because they’re surrounded by peers.” The price of relaxation? Like Best of All Worlds, The Marque operates under an invite-only membership process, but an invite isn’t enough to get you in the door.After someone is recommended by an existing member, they must meet with Wessels or another Marque executive to determine their fit.

,070 US) photo-sharing app Rich Kids, which launched last year, feels like what would happen if you added a membership fee to Instagram.

Anyone can become a Rich Kids user for free, but if you want to share photos of your yachting holiday to Montenegro, you’ve got to cough up more than

The company is not yet profitable, but Wachtmeister says he expects to break even by partnering with commercial sponsors (who will advertise on the app, as well as offer deals and host events for members) for the launch of Best of All Worlds’ new i OS app in the coming weeks.

The €1,000-a-month (about $1,070 US) photo-sharing app Rich Kids, which launched last year, feels like what would happen if you added a membership fee to Instagram.

Anyone can become a Rich Kids user for free, but if you want to share photos of your yachting holiday to Montenegro, you’ve got to cough up more than $1,000 each month.

At our events, everyone feels so relaxed because they’re surrounded by peers.” The price of relaxation? Like Best of All Worlds, The Marque operates under an invite-only membership process, but an invite isn’t enough to get you in the door.

After someone is recommended by an existing member, they must meet with Wessels or another Marque executive to determine their fit.

||

The company is not yet profitable, but Wachtmeister says he expects to break even by partnering with commercial sponsors (who will advertise on the app, as well as offer deals and host events for members) for the launch of Best of All Worlds’ new i OS app in the coming weeks.The €1,000-a-month (about $1,070 US) photo-sharing app Rich Kids, which launched last year, feels like what would happen if you added a membership fee to Instagram.Anyone can become a Rich Kids user for free, but if you want to share photos of your yachting holiday to Montenegro, you’ve got to cough up more than $1,000 each month.At our events, everyone feels so relaxed because they’re surrounded by peers.” The price of relaxation? Like Best of All Worlds, The Marque operates under an invite-only membership process, but an invite isn’t enough to get you in the door.After someone is recommended by an existing member, they must meet with Wessels or another Marque executive to determine their fit.

,000 each month.

At our events, everyone feels so relaxed because they’re surrounded by peers.” The price of relaxation? Like Best of All Worlds, The Marque operates under an invite-only membership process, but an invite isn’t enough to get you in the door.

After someone is recommended by an existing member, they must meet with Wessels or another Marque executive to determine their fit.

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